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General Press Releases

The Port of San Diego is Ready to Welcome Visitors to the San Diego Bayfront for the Holiday Bowl Parade!

The Port of San Diego is proud to once again host America’s largest balloon parade when the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente marches along the San Diego Bay waterfront on Wednesday, December 27 at 10 a.m. 

“The Port of San Diego Holiday Bowl Parade has become a holiday staple,

and we can’t wait for everyone to enjoy the exciting lineup of massive balloons, bands, floats, and music this year,” said Chairman Rafael Castellanos, Chairman of the Board of Port Commissioners. “This event draws hundreds of thousands of locals and visitors to our bayfront, which means an incredible economic impact for our region. We are proud to be the title sponsor for such a special event.” 

Chairman Castellanos and fellow Port Commissioner Danielle Moore will be among those greeting spectators along the parade route. The longtime tradition also includes the largest procession of enormous balloons in the United States – including the Port’s very own balloon – as well as creative floats and marching bands.

For more information on the Holiday Bowl Parade, including parking, parade route, grandstand tickets, and volunteering, and all Holiday Bowl events, visit

The Port sponsors the Holiday Bowl Parade through its Tidelands Activation Program, also known as TAP. TAP is an annual grant program through which the Port supports events of all sizes that engage and inspire visitors to enjoy San Diego Bay.

About Sports San Diego
Recognizing that San Diego is a premier tourist destination, the mission of Sports San Diego, a non-profit 501c3 organization, is to generate tourism, visibility, and economic impact for the San Diego region by producing the DIRECTV Holiday Bowl, Rady Children’s Invitational, California State Games and recruiting outstanding sports events and experiences to San Diego.  Since 1978, the association has generated more than $1 billion in economic benefit for the San Diego region.

About THE Port of San Diego

The Port of San Diego serves the people of California as a specially created district, balancing multiple uses on 34 miles along San Diego Bay spanning five cities. Collecting no tax dollars, the Port manages a diverse portfolio to generate revenues that support vital public services and amenities.

The Port champions Maritime, Waterfront Development, Public Safety, Experiences and Environment, all focused on enriching the relationship people and businesses have with our dynamic waterfront. From cargo and cruise terminals to hotels and restaurants, from marinas to museums, from 22 public parks to countless events, the Port contributes to the region’s prosperity and remarkable way of life on a daily basis.

About Port of San Diego Experiences

Port of San Diego Experiences welcomes businesses, residents and visitors from across the globe to enjoy and prosper from our dynamic waterfront.

As a treasured destination, the Port provides unique opportunities to captivate visitors and ensure everyone is welcomed, connected and inspired by our beautiful waterfront.