Port of San Diego Holiday Bowl Parade

Port of San Diego Holiday Bowl Parade Presented by Kaiser Permanente
Friday, January 2, 2026

10 a.m.

The scenic, bayside streets of downtown San Diego will come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! A long tradition of the Holiday Bowl, this exciting family event brings together world-class marching bands, magnificent floats, entertaining drill teams and a procession of enormous balloons – more than any other parade! Over 100,000 street-side spectators will enjoy the parade along with a nationwide television audience. Street-side viewing of the parade is FREE!

The parade festivities will begin with the annual Holiday Bowl 5K Run/Walk. Taking place along San Diego’s beautiful harbor front, all participants will receive a finisher medal at the conclusion of the event!

The parade starts on Harbor Drive, across from the County Admin building.

A Port Sponsored Event:
As part of our efforts to support a vibrant and active waterfront, the Port of San Diego offers sponsorship to community organized events through the Tidelands Activation Programs, or TAP.  Learn more about TAP