- Event Criteria
- Process and Timeline
- Criteria for Evaluating Sponsorships
- Frequently Asked Questions
- TAP Application Overview
- TAP Prep Application PDF
- TAP Sample Budget
- pdf TAP Stage Specs (2.67 MB)
- Port of San Diego Tidelands Parking Spaces
Application period for TAP 2018-19 is now closed.
What is the Tidelands Activation Program?
As part of efforts to support a vibrant and active waterfront, the Port of San Diego offers sponsorship to community organized events through the Tidelands Activation Program, or TAP. This annual grant program supports events, large and small, that engage the community and inspire visitors to enjoy San Diego Bay. Events are selected through a rigorous public evaluation process led by the Tidelands Activation Program Advisory Committee, which includes members of the community.
To be eligible for sponsorship, proposed events should take place on the Port Tidelands. This includes the 22 public parks, Broadway Pier & Pavilion, B Street Pier & Cruise Ship Terminal and public open space along San Diego Bay. For moving events with no single fixed location such as runs, walks and bike rides, at least a portion of the event must occur on Port Tidelands, meaning San Diego Bay and/or its surrounding land that is administered by the Port, as well as the Imperial Beach oceanfront. If a proposed event will not occur on Port Tidelands, the applicant must show how the proposed event aligns with the Port’s objectives.
Applications for event sponsorships are submitted annually for the upcoming fiscal year, which runs from July 1 to June 30. This year, the application period is moving to an earlier time period. The timeline for applying for the next fiscal year, July 1, 2017 to June 30, 2018, is as follows:
- NOVEMBER 8, 2017
- Online application posted
- JANUARY 5, 2018
- Completed applications and attachments due by 5 pm PST
- JAN. - FEB. 2018
- Applications evaluated by Port of San Diego staff
- MARCH 2018
- Applications evaluated by Tidelands Activation Program Advisory Committee (TAPAC)
- APRIL 2018
- Board of Port Commissioners reviews recommended sponsorship amounts for approval
- July 1, 2018
- Sponsored events begin
Criteria for Evaluating Sponsorship Applications
To be eligible for sponsorship, a proposed event should take place on the Port Tidelands. For moving events with no single fixed location such as runs, walks and bike rides, at least a portion of the event must occur on Port Tidelands, meaning San Diego Bay and/or its surrounding land that is administered by the Port, as well as the Imperial Beach oceanfront. This includes the 22 public parks, Broadway Pier & Pavilion, B Street Pier & Cruise Ship Terminal and public open space along San Diego Bay. If a proposed event will not occur on Port Tidelands, the applicant must show how the proposed event meets the criteria set forth below.
Events are evaluated on the below criteria as applicable:
- The number of people the event will attract to the Port Tidelands considering the area utilized, the nature of the event and the affected community;
- The ability of the event to do one or more of the following:
- Attract diverse visitors and demographics to District Tidelands;
- Foster relationships between the Port and its stakeholders in the region and community;
- Provide a desirable attraction that is rare or unique to the Port Tidelands;
- Provide the Port with opportunities to educate the public and its stakeholders, promote one or more of its mission areas, attract attention to future economic activities and opportunities on the Port Tidelands, and activate its parks, the waterfront and San Diego Bay through community engagement and/or media coverage;
- Become self-sustaining through broad support and sustainable funding.
- Grow in numbers.
- The applicant's ability to measure the event's attendance and support;
- Percentage of the event's budget that is being requested from the Port (funding and services);
- Projected impacts of the event on Port tenant businesses and the surrounding community.
- Documented past and expected future economic impact and financial return to the District. For certain events, the Port may audit and/or require the applicant to conduct a post-event economic impact analysis;
- Expected promotional and/or marketing value of the event for the Port through attendee participation, event promotion and media coverage;
Frequently Asked Questions
- How much funding can I request from the Tidelands Activation Program?
There is no established funding limit to sponsorships in the Tidelands Activation Program (TAP); however, funding for individual events is naturally limited by the annual budget allotted for TAP.
- What is the annual budget allotted for the TAP?
The annual budget for the TAP varies from year to year. In Fiscal Year 2017-18, the budget for the TAP was $726,500.
- How will I know if my sponsorship application was approved?
The process for review and approval of TAP sponsorship applications is as follows:
- Port staff will review your application and prepare a summary with recommendations for the Tidelands Activation Program Advisory Committee (TAPAC).
- The TAPAC will meet in a public forum and generate its recommendations based on Port staff's recommendations.
- Port staff will then finalize its recommendations and present them to the Board of Port Commissioners, which makes the final approval.
- What types of services can I apply to receive from the Tidelands Activation Program?
The Tidelands Activation Program provides services in the form of waivers of fees for the use of Port parks and event facilities including parking areas; and the use of the Port stage. Other services will be considered on a case-by-case basis, and you may be required to pay for certain services even if your event is sponsored with waivers of facility fees.
- Can I see an example budget? Yes, view one here.