The Port of San Diego is the title sponsor for the 2015 Port of San Diego Holiday Bowl Parade presented by U.S. Bank, taking place along the North Embarcadero of San Diego on December 30, 2015 at 10 a.m. The parade showcases gigantic balloons in character shapes for a spectacular sight along the waterfront. This year’s theme is “Bay Dreamin’” and features Bruce Binkowski as the Grand Marshal. He is the retiring Executive Director of the Holiday Bowl and will serve as the Holiday Bowl Game’s Honorary Chair.
The parade is the precursor to the Holiday Bowl football game, which will begin at 7:30 p.m. on December 30 at Qualcomm Stadium in Mission Valley, San Diego. This year’s game will be played between the University of Southern California Trojans and the University of Wisconsin Badgers. Both teams will have bands marching in the parade, joining 13 additional marching bands, 21 specialty units, seven floats and 25 gigantic balloons.