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General Press Releases
Waterfront Development

City of Chula Vista and Port of San Diego Invite Public to Take Survey on Future Branding of Chula Vista Bayfront

Continuing our commitment to public engagement and collaboration, the City of Chula Vista and the Port of San Diego invite the public to take an online survey that will help guide the branding of the Chula Vista bayfront. Feedback from the survey will be used in the development of signage and other materials that will welcome and guide visitors to and around the Chula Vista waterfront on San Diego Bay.

The survey will be available until 11:59 p.m. on Sunday March 29, 2020, and can be completed here. 

The City and the Port are transforming 535 acres of largely vacant and underutilized landscape into a thriving recreational, residential and resort destination. When complete, the public will enjoy more than 200 acres of parks and open space, a shoreline promenade, walking trails, RV camping, shopping, dining and more.

The City and the Port are committed to a transparent and open outreach process and, from the development of the Chula Vista Bayfront Master Plan to now, have invited community members to share their vision for the future of the waterfront. Because this is such an important project for the region, the City and the Port are asking the public to provide constructive input on a short survey to help develop a brand that best represents the Chula Vista bayfront area.

Through the survey, the City and the Port hope to learn about the public’s preferences for the most important factors to be considered in a future brand, such as memorability, geography and longevity. The survey will ask participants to rank their thoughts, feelings and opinions on imagery when imaging the Chula Vista bayfront area. 

This branding process is part of the Chula Vista bayfront project, which envisions a vibrant, innovative destination in the San Diego region – a unique and welcoming place for people to live, work and play. While providing long-awaited, enhanced shoreline recreation and an active commercial harbor in the South Bay, the Chula Vista bayfront project will also establish ecological buffers to protect wildlife habitat, species and other coastal resources. For more information or to sign up for updates, visit

The City of Chula Vista is the second-largest City in San Diego County with a population of 270,000. Chula Vista boasts more than 50 square miles of coastal landscape, rolling hills, quality parks, and miles of trails. Chula Vista is a leader in conservation and renewable energy, has outstanding public schools, and has been named one of the top safest cities in the country. Established neighborhoods, contemporary communities, start-up firms, corporations, a U.S. Olympic and Paralympic Training Site, and historic downtown all contribute to Chula Vista’s attraction for families and businesses. A promising future includes implementing smart city technology citywide, developing the 535-acre Chula Vista Bayfront, and planning for a new university on 375 acres. Find us on @thinkchulavista or

About THE Port of San Diego

The Port of San Diego serves the people of California as a specially created district, balancing multiple uses on 34 miles along San Diego Bay spanning five cities. Collecting no tax dollars, the Port manages a diverse portfolio to generate revenues that support vital public services and amenities.

The Port champions Maritime, Waterfront Development, Public Safety, Experiences and Environment, all focused on enriching the relationship people and businesses have with our dynamic waterfront. From cargo and cruise terminals to hotels and restaurants, from marinas to museums, from 22 public parks to countless events, the Port contributes to the region’s prosperity and remarkable way of life on a daily basis.

About Port of San Diego Waterfront Development

Port of San Diego Waterfront Development contributes to the continuous prosperity of the local economy.

From Real Estate to Aquaculture and Blue Tech, the Port invests in major redevelopment and community infrastructure, so businesses in our region have the opportunity to stay competitive in the global marketplace.