The Public Relations Society of America, San Diego and Imperial Counties Chapter, has selected the Port of San Diego’s Integrated Planning Port Master Plan Update process for a 2017 Silver Bernays Award of Excellence for Community Relations.
The Public Relations Society of America presented the award to the Port of San Diego and its consultant, Nuffer, Smith, Tucker, at its annual awards dinner on October 12, 2017.
“The Port of San Diego has taken an innovative approach to its Port Master Plan Update by seeking community input from the very beginning, and engaging stakeholders throughout the process. By involving people who care about the future of the waterfront, we ensure that our planning will take into account the needs of those who live, work and play on San Diego Bay,” said Robert “Dukie” Valderrama, Chairman of the Board of Port Commissioners.
Beginning in 2013, the Port of San Diego has been conducting an Integrated Planning initiative that spans 6,000 acres of land and water and is often referred to as “the future of the Port.” The goal of this process is to set a blueprint for baywide development. This will create certainty for developers and other community members by codifying a vision for how future projects will fulfill public goals.
Public outreach methods for the Integrated Planning Vision included more than 100 individual and group interviews, an online survey, and several community workshops held throughout the region. The Port is currently using the Vision to draft a Port Master Plan Update. In 2017 alone, the public program for the Port Master Plan Update has included four Board workshops and three Open Houses, as well as website, social media and radio campaigns.
"The hallmark of our Integrated Planning effort has been public outreach and involvement. As we moved into the drafting of a Port Master Plan Update this year, we have continued to bring the community along with us during every step of the process,” said Port Commissioner Ann Moore, who was recognized in 2016 with National Planning Excellence Award for a Planning Advocate for leading the Integrated Planning initiative. “I'm delighted that the efforts of our Board and staff have been recognized with a 2017 Silver Bernays Award of Excellence for Community Relations."
The Port encourages continued public participation and involvement as it moves forward with the Port Master Plan Update. For more information and updates on the Port Master Plan Update, visit portofsandiego.org/integrated-planning.
About the Port of San Diego:
The Port of San Diego serves the people of California as a specially created district, balancing multiple uses on 34 miles along San Diego Bay spanning five cities. Collecting no tax dollars, the Port manages a diverse portfolio to generate revenues that support vital public services and amenities.
The Port champions Maritime, Waterfront Development, Public Safety, Experiences and Environment, all focused on enriching the relationship people and businesses have with our dynamic waterfront. From cargo and cruise terminals to hotels and restaurants, from marinas to museums, from 22 public parks to countless events, the Port contributes to the region’s prosperity and remarkable way of life on a daily basis.