Chula Vista Bayfront Concept Renderings Released

Contact: Tanya Castaneda, (619) 686-6330 - Published on .

Chula Vista Bayfront (Conceptual Rendering May 2013)As part of its ongoing efforts to secure investment in the future of the Chula Vista Bayfront, the Port of San Diego has released draft conceptual renderings of how the project could ultimately look.

The vivid conceptual renderings are intended to illustrate the planned balance of commercial development, public access and environmental conservation.

The drawings were presented publicly for the first time at the April 23 Chula Vista City Council Meeting by Ann Moore, Chair of the Board of Port Commissioners. Chair Moore was joined for the presentation by the Port's consulting firms: Jones Lang LaSalle and CCI Partners, along with subcontractor HKS Urban Design Studio.

"These conceptual drawings highlight the incredible potential of the Chula Vista Bayfront as a world-class destination," Chair Moore said. "We are making significant progress toward realizing our shared community vision."

Chula Vista Bayfront (Conceptual Rendering May 2013)The Chula Vista plan is fully entitled, having been approved by the California Coastal Commission in August 2012. It envisions a master-planned destination on 500-plus acres of prime waterfront property: hotels and convention facilities, homes, shops, restaurants and more than 240 acres of parks and nature preserve.

The project is projected to create thousands of jobs (7,000 construction; 2,200 permanent), transform the bayfront, and generate revenue for public services such as police, fire protection and parks.

The Board of Port Commissioners authorized agreements with the consulting firms at its February 2013 board meeting to conduct market and financial analyses, recommend infrastructure financing and cost allocation strategies, and develop a marketing and branding strategy. Also in February, the obsolete South Bay Power Plant was imploded, an important step in readying that portion of the bayfront for redevelopment. Meanwhile, the Port continues its efforts to showcase the project as an investment and development opportunity.

About the Port:

The Port of San Diego is the fourth largest of the 11 ports in California. It was created by the state legislature in 1962. Since then, it has invested millions of dollars in public improvements in its five member cities – Chula VistaCoronadoImperial BeachNational City and San Diego.

The port oversees two maritime cargo terminals, two cruise ship terminals, 18 public parks, the Harbor Police Department and the leases of more than 600 tenant and sub tenant businesses around San Diego Bay.

The Port of San Diego is an economic engine, an environmental steward of San Diego Bay and the surrounding tidelands, and a provider of community services and public safety.

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