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Project to Beautify San Diego’s Waterfront to Break Ground January 5

Contact: Marguerite Elicone (619) 686-6281 on .

NEVP rendering grove 072009After 15 years of public planning and collaboration, a project that beautifies the San Diego waterfront will finally begin.

The North Embarcadero Visionary Plan Phase I Project, which incorporates an area on North Harbor Drive - from the Navy Pier to the B Street Pier and a portion of West Broadway - will break ground Thursday, January 5, 2012, at 10:00 a.m. The event is open to the public.

The Port of San Diego, City of San Diego and Centre City Development Corporation (CCDC) will celebrate its start with a groundbreaking ceremony on the western edge of Lane Field, located at the corner of West Broadway and North Harbor Drive.


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"Projects of this magnitude and grandeur don't happen overnight, and don't happen without a lot of public debate and scrutiny," said Scott Peters, Chairman of the Board of Port Commissioners. "But in the end, we got it done because we brought the parties together and found common ground for the common good and for the public benefit. That's how we get things done here in San Diego, and it's a better project for it," he said.

Hundreds of people are anticipated to attend the event, which will include remarks from City of San Diego Mayor Jerry Sanders, City Council President Pro Tem Kevin Faulconer, Board of Port Commissioners Chairman Scott Peters, CCDC Board Director Laurie Black, and former Port Commissioners Stephen P. Cushman and Mike McDade.

"The revitalized North Embarcadero will connect downtown San Diego to the waterfront, creating acres of new park space that San Diegans, visitors and future generations can use to enjoy our beautiful bay," said Kevin Faulconer, Chairman of the North Embarcadero Visionary Plan Joint Powers Authority.

The North Embarcadero Visionary Plan Phase I is part of a comprehensive project to beautify the waterfront and create new public open space that welcomes residents and tourists. The project also includes significant improvements to roadways, utilities and storm water systems.

NEVP Phase 1 with city rendering July 2009NEVP promenade 072009nevp4

When completed, a 105-foot wide esplanade will adorn the waterfront. The esplanade will have formal gardens, plazas, shade pavilions and a waterfront promenade that will allow downtown residents, workers and visitors to stroll, jog, cycle, enjoy public events or just relax.

West Broadway will serve as a gateway connecting downtown San Diego to the bay. It will be defined by special paving and medians, rows of elegant Medjool Date palms and decorative lighting. In the future, adjacent developments will further enhance the area with additional public spaces along the gateway to the bay.

The North Embarcadero Visionary Plan Phase I Project is a green project. Drip irrigation will be used to water drought-tolerant plants, and the project has the ability to use reclaimed water in the future. Storm water drainage improvements will provide a water treatment system along the bay front esplanade on North Harbor Drive, preventing pollution from entering the bay.

Featured public art includes internationally-acclaimed artist Pae White's designs, which will be integrated into the project's architecture. White will embed words from the popular 1970 novel Jonathan Livingston Seagull by Richard Bach into the roofs of pavilion buildings. The words will cast sunlight on the ground during the day and be illuminated on the roofs at night.

White's design will be visible in the shapes of both a café building and an information center that are part of the project. The buildings will be transparent and constructed of colored glass. Additionally, her designs will be incorporated into the vertical concrete walls that will comprise the new public restroom building.

The North Embarcadero Visionary Plan Phase I project will accommodate transportation options with convenient access to the nearby Santa Fe Depot and trolley stops. There will be shuttle bus stops, bicycle storage and signage along North Harbor Drive.

The Port of San Diego, City of San Diego and CCDC, on behalf of the Redevelopment Agency of San Diego, worked collaboratively to provide funding for construction and long-term maintenance of the new public spaces and amenities.

USS Cal Builders was awarded the construction contract for the project in November 2011. It is anticipated that the $28.6 million project will be completed in the summer of 2013.

The design team for the project is led by Project Design Consultants and includes Civitas, Spurlock Poirier Landscape Architects, Joseph Wong Design Associates and Leni Schwendinger Light Projects LTD, among others.

The Port of San Diego was created by the state legislature in 1962. Since then, it has invested $1.7 billion in public improvements in its five member cities – Chula Vista, Coronado, Imperial Beach, National City and San Diego.

The Port oversees two maritime cargo terminals, two cruise ship terminals, 17 public parks, the Harbor Police Department and the leases of more than 600 tenant and sub tenant businesses around San Diego Bay.

City of San Diego

City Council President Pro Tem Kevin Faulconer has represented the City as Chair of the North Embarcadero Visionary Plan Joint Powers Authority since 2007.

Faulconer proudly represents San Diego's 2nd District, which includes downtown, uptown, Mission Bay and the beach communities.

Centre City Development Corporation (CCDC)

CCDC is a public, nonprofit corporation established in 1975 by the City of San Diego to plan and facilitate the redevelopment of the 1,500-acre downtown area.