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Pasha Automotive Services Shares Green Business Practices

Contact: Barbara Moreno (619) 686-6216 on .

Pasha Automotive Service's Vice President John Pasha is interviewed by KGTV for his company's participation in the Green Business Challenge. (Courtesy: Cody Hooven)It’s retrofitted lighting, replaced gas-guzzling vehicles with Segways and hybrids, and adopted a large recycling program – and now Pasha Automotive Services is participating in a groundbreaking effort to improve its sustainability.


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Pasha imports, exports and customizes automobiles at the Port of San Diego’s National City Marine Terminal. It is among the 67 businesses along San Diego Bay participating in the Green Port Business Challenge.

And already, they are seeing how adopting environmental initiatives also affects its bottom line.

“We assembled a team in January 2011 to take the energy audit ahead of the Green Business Challenge,” said John Pasha, the vice president of Pasha Automotive Services. “In two short months, we’ve already seen about a four to five percent decrease in energy usage. We’ve implemented a lot of ideas and we look forward to seeing those trends continue downward and realize savings on our energy bill.”

As a company, Pasha is also doing its part to create a “culture of conserving energy,” company-wide.

“We found through our newsletter and our different green events that we have locally that we can really make this a sustainable facility in partnership with the Port of San Diego and the Green Business Challenge,” Pasha said.

The 67 participants – ranging from from marinas to shipyards, restaurants and hotels – have registered for the Green Business Challenge. It is a year-long program designed to help the Port’s tenant and subtenant businesses learn how to be more sustainable by using less energy, less water and producing less waste. (Courtesy: Cody Hooven)The Port of San Diego is the first agency on the West Coast to participate in this national effort.

The 67 participants – ranging from from marinas to shipyards, restaurants and hotels – have registered for the Green Business Challenge. It is a year-long program designed to help the Port’s tenant and subtenant businesses learn how to be more sustainable by using less energy, less water and producing less waste.

Participants have access to workshops, tools, and information provided by San Diego Gas & Electric and the Port, to help these businesses reduce their energy consumption and overall environmental impact.

The Port of San Diego is a steward for San Diego Bay, managing its valuable social, economic and environmental assets. Today, San Diego Bay is a thriving natural resource that supports our regional economy and enviable quality of life.

The Port has also entered into a partnership with KGTV Channel 10 as part of their Sustain San Diego program. Channel 10 news reporter Phoebe Chongchua will provide reports on milestones from the challenge.